Troy Vetter is a seasoned executive leader and mentor with more than 30 years of experience spanning military intelligence, biogenetics, cloud automation, IT consulting, and high‑growth startup environments. His career reflects a rare blend of precision, agility, and strategic vision—shaped first by the discipline of the U.S. military and later refined through leadership roles within both emerging companies and Fortune 15 organizations. Throughout his journey, Troy has led largescale enterprise initiatives, built high‑performing teams from the ground up, and consistently improved people, processes, and systems to drive meaningful transformation.
Known for his calm, principled approach under pressure, Troy is deeply committed to continuous improvement and ethical leadership. He believes leadership is not measured only by outcomes, but by the ripple effect leaders create in the lives of their teams and the communities they influence. Over the years, he has mentored rising leaders and spoken on topics such as practical ethics and real‑world leadership—helping professionals navigate today’s fast‑moving business landscape with clarity, confidence, and purpose.
Today, Troy brings his expertise, energy, and mission‑driven mindset to Purpose Factory, where he equips rising executives, startup founders, and established leaders to elevate their leadership impact. Through his work with the Rising Executives & Startups Factory and 1:1 Coaching, Troy empowers individuals to turn high pressure into high impact—and lead with integrity, intention, and resilience.
“Troy is an excellent leader who combines technical expertise with a people-first approach. He knows how to navigate fast-paced, demanding environments while inspiring confidence and delivering results.”
Ted Wugofski, CTO, Business Development & Board Member
“Troy brings into his work a broad range of knowledge and has the ability to creatively manage a group toward key business goals. He is a great motivator and sets the bar high for himself and those he works with.”
Josh Lehman, Executive Product Leader
