Building a Winning Culture for Your Company
The days of just building a good mousetrap are over. Today you need a team of people that are not just talented and engaged, they are FAST, MOBILE, QUICK TO CHANGE, HATE LOSING AND LOVE TO WIN. That’s why today the state of your business culture is more important than ever before.
While everyone talks about culture, only elite leaders know that it’s not about warm and fuzzy feelings, cool work space, casual dress codes, free beer on Friday nights or even high employee engagement. It’s about EFFECTIVENESS. It’s about getting the job done, winning the race, celebrating the victory and then doing it again. Great cultures outpace competitors, produce superior products and services with excellent safety and exceptional performance. They do it all with people who love what they’re doing and are passionate about WINNING.
Your Business Culture is nothing more than the shared beliefs, attitudes, mindsets, habits and customs that drive how your people behave at work. It’s about what’s inside of their souls and how it relates to serving your customers, mission, revenue, bottom line and most of all each other. The greatest enemies of an excellent culture are fast growth and more people. The more successful your company becomes and the faster it grows, the more your people get so busy doing their jobs that they forget how to do what made you successful in the first place. You can turn this around if you know how and have the tools to do it.
That’s why, like an iceberg, the real drivers of business culture lie below the surface.

The Culture Monster
The culture monster is the way we describe the dark force that lurks below the surface of every company. He’s the dark side of every human being that comes out when we’re stressed out, over tired, over sold on our own greatness or just plain frustrated with our lousy boss and all the corporate politics that never used to be there but are driving more and more every day. More
He’s waiting behind the water cooler to consume your creative ideas, kill your team spirit and eat your best strategies for breakfast in ways that remain invisible and undetected without the proper discovery tools. Excellent Cultures’ tools and expertise give you the ability to see him, root him out and in many cases wound him beyond repair.
Guiding You to Culture Change – Four Simple Steps
Step 1. Measure & Benchmark
Lack of ownership is the primary reason for the failure of all organizational change initiatives. Our experts use a simple data driven scientific process to get you past this. In most cases we can diagnose your below the surface monsters within 30 minutes of reviewing your data. More
We use tools that were developed by time-tested research psychologists to diagnose what’s going on. We help you interpret the areas that need improvement, and in some cases areas that you’ve focused on too much that need less attention. The really amazing part about this part of the process is the way our experts help your entire team take FULL OWNERSHIP and FREE WILL ACCOUNTABILITY to change what needs to change.
Step 2. Equip & Empower Change
Most people spend 90% of their time trying to change things that can’t be changed. They get so frustrated that they pay no attention to what they can change that will make a positive difference. Ineffective leaders who lack the knowledge and skills make the problem worse by trying to sell people on change or force them into it instead of building ownership. More
This is why time-tested expertise is so important to the process. This part of the process engages your entire team in identifying what can and cannot be changed, self-assessing with our data tools what they need to change to own their part of the process and then equips them with the tools to make these changes reality with lots of speed and enthusiasm. Doing it together adds momentum and effectiveness.
Step 3. Change How Leaders Lead
Leading research has revealed that 70 plus percent of leaders lead in a manner that causes defensive behavior in their people. Not only do they have no idea they are doing this, they have no idea what to change to fix it. Our data driven scientific tools cut to the chase so our expert coaches can help your leaders build and execute their own plans to make these changes happen fast while engaging their people in owning their part of the process. More
Follow-up assessment scorecards tell each leader with simple, straightforward scores what’s working and not working. This ensures both positive changes in how they are leading as well as improved effectiveness reported by their people. Data driven assessments guarantee sustainability.
Step 4. Operationalize & Sustain
Now that your leaders have seen what’s under the surface and changed it, sustainability becomes the priority. At this point, our data driven processes, expert coaches and proven tools turn your new winning culture into a sustainable ongoing part of your business. Customized proprietary software turns your mission, values, objectives, systems and processes into simple measurable behaviors that are fully owned by all of your people. More
Easy, self-administered, ongoing customized 360 reviews leave out the warm and fuzzy language and give each leader and employee simple scoreboards that measure their progress or slippage. Since the numbers and data tell the whole story and your people have created and fully own them, simple recognition of role models revealed by the data creates a culture where every employee at every level help their colleagues and peers make corrections and improvements every day. Defensive criticism becomes constructive improvement with every team member committed to helping each other.
Outcomes You Can Expect
Innovation
You only stay in front by coming up with ideas that your competitors haven’t thought of yet.
Engagement That Produces Effectiveness
Engaged employees who have a fundamental belief and passion to be all that they can be and do all that they can do both in life and on the job.
Empowerment
Empowered leaders who understand and utilize leadership methods unique to their own personal style that cause immediate positive performance results, increased employee engagement and associates who are motivated to outperform previous contribution levels.
Success
Ensured long-term success of your best and most valued people; increased teamwork and spirit, and new systems and processes to sustain high performance.
Results
Doubled Sales. Tripled bottom lines. Millions in Cost Reductions. Triple Digit Stock Price Increases. Check out these Case Studies of real client engagements.
Get Started
The most important first step to your Excellent Culture is an assessment by one of our strategic business consultants to identify the right plan and process for maximizing your people and team to effect organizational change.